Giunti Psychometrics strengthens its global leadership in scientific psychometrics by consolidating its shareholder control in Vetor Editora, a strategic step that underscores its commitment to developing innovative solutions for psychological assessment in Brazil.
This integration not only strengthens our presence in the Brazilian market but also marks the beginning of a new phase of collaboration between our global and local teams. Through this alliance, we will be able to create products tailored to the specific needs of the Brazilian market, while also expanding access to high-quality scientific platforms and instruments.
We are truly excited about the new opportunities this consolidation will bring to the psychometrics sector, promoting continuous improvements in the lives and well-being of organisations and individuals through science and technology.
Daniel Giunti, President of Giunti Psychometrics, commented: “We are excited to further strengthen our relationship with Vetor Editora. Brazil is a strategic market, rich in talent and potential. This operation reinforces our commitment to becoming the global leader in transforming knowledge through innovative technological solutions in the fields of psychometrics, training, and intervention.”
José Sales Grade, CEO of Giunti Psychometrics, highlighted: “This integration is more than just a strategic move; it is a recognition of the strength of the Brazilian market and the importance of adapting products and solutions to its demands. Together, we are building a future to enhance the lives of organisations and individuals by developing their unique psychological capabilities and characteristics.”
Ricardo Mattos, CEO of Vetor Editora, stated: “For Vetor Editora, being part of Giunti Psychometrics has been a transformative experience. This consolidation will open new opportunities for innovative technological and scientific exchange, directly benefiting Brazilian professionals and strengthening our position as a reference in the sector.”
This operation represents another step in Giunti Psychometrics global expansion plan, reinforcing its position as a strategic partner for psychology professionals, organisations, and academic institutions worldwide.
Established in Florence, Italy in 1950, Giunti Psychometrics is a leading group in psychometrics and scientific psychology. Today the organization spans 20 companies across 16 countries in Europe, Africa, the Middle East, and Latin America, boasting a workforce of 250. With a robust foundation in scientific principles Giunti Psychometrics specializes in developing and adapting psychometric tests and tools, offering professional training for psychologists, and aiding multinational corporations in the development of human capital. Its psychometric tests are used in various sectors including healthcare, education, military, and career guidance, by both public and private organizations. The research department of Giunti Psychometrics has pioneered innovative concepts like anti-fragility, digital agility, and the integration of Virtual Reality in psychometric measurements, resulting in groundbreaking products that redefine the landscape of psychological assessment.
Founded in 1966, Vetor Editora is the largest psychometric company in Latin America, with 90 employees spread across their São Paulo headquarters and Campinas and Rio de Janeiro branches, supplemented by an extensive network of distributors throughout all the Brazilian states. The company specializes in the development of scientific tests, multidisciplinary tools, and an array of books in psychology, speech and language, neuropsychology, school psychology, education and much more. Across Latin America, their innovative Vetor Online (VOL) technology platform facilitates the application and grading of tests. Additionally, through Vetor Serviços, the company offers recruitment, consulting, in-person, and remote learning services within the field of Human Resources.